Corporate videos are an important part of any company’s communications and marketing strategy. As a result making sure that they are interesting, engaging and project the desired tone is vital because the viewer will be judging the entire company and its services based on the quality and style of the video! Research has shown that…
All You Need To Know About Selecting A Lens For Videography
When you’re choosing what lens to use in your own videography it’s important to understand the range of options that are available to you and how the lens that you are using can impact on every aspect of your work. When selecting a lens you need to adapt to the situation and the scenario that…
Complete Guide To Audio For Your Video Projects
As a general rule, your videography will need to include audio. There are exceptions to this that include B Roll footage and stock videos however, for most genres and in most situations high quality audio is a key element in videography. Audio adds a whole new dimension to videography and if it’s missing or badly…
Complete Guide To B Roll Video Footage For Beginners
B Roll footage is extra or supplementary video that is used to add context, build tension or show separate action or scenery that is related to the main plot of the production. B Roll is used in all genres of videography and is spliced into the primary, or A Roll, footage in the editing suite….
Complete Guide To Stock Video For Beginners
Stock video, like stock photography, is created and made to be used more than once in different contexts. Users of stock video can buy it for their projects to save them from having to film their own footage. This saves on the time and reduces the costs associated with their project and has made stock…
Guide To The New Trends In Wedding Videography
Wedding videography is one of the fastest growing genres in the industry and as the quality of content increases and prices come down, people everywhere are now adding a videographer to their list of wedding must haves! Photography has been a part of the wedding industry for a long time however in recent years videography…
How To Find The Best Location For Wedding Videography?
Wedding videos are something that the happy couple can treasure from the special day for the rest of their lives! Wedding days are one off events which means that getting the details right is essential and that includes the videography and the locations of the shots. Not all of the video footage has to be…
Complete Guide To Color Correction And Color Grading
There are two primary types of color manipulation that takes place in post production and these are commonly known as color correction and color grading. There’s often confusion about the differences between color correction and color grading – and sometimes the words are also, mistakenly, used interchangeably. The two processes do have similarities however, they…
Should You Hire A Freelancer Or Video Production Company?
When you’re embarking on a new project and need to hire a videographer then you may well be asking yourself whether you want to use the services of a freelancer or a videography company. Both options have their merits but as technology has improved and prices for high quality equipment have plummeted freelancers are able…
How To Accurately Price Your Video Projects
Every project is unique and it’s vital to know how to price your work in a way that is both fair to yourself while remaining competitive. Your pricing structure should reflect your skills, the equipment that you’ve invested in and your experience in the industry. High profile past projects will immediately increase the prices you…